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The price of our privacy - Ethical reflection of gathering and monetization of personal data of social media users
Pošmurná, Lucie ; Štica, Petr (advisor) ; Fošum, Jan (referee)
Social media are inseparable part of our lives and one of main means of communication for individuals as well as companies. According to data of the Czech Statistical Office published at the end of 2021, overall majority of citizens above the age sixteen is using social media. Along with the increasing popularity of social media, the light is also shed on the accompanying risks. Excessive gathering of users' personal data poses one of main risks. The fact that they are provided voluntarily does not entitle companies to use them arbitrarily. As an example we can point out problematic decisions of Meta Platforms, Inc., which have been released by former employee Frances Haugen. Published materials prove that management of the company was aware of negative impacts of Facebook on its users (spread of disinformation, mental health deterioration of teenagers). However, they chose not to adopt any measures, which could cause reduction of profits. The goal of this thesis is to carry out ethical reflection of collection and usage of Facebook users' personal data. I will focus particularly on the ethical aspects of data monetization, i.e. an ethical tension between legitimate claim of the company to profit and possible misuse of the platform to influence the opinions of its users, which could have actual...
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Transforming Democracy in the Digital Age: The Cambridge Analytica and Facebook Scandal
Tomšů, Adriana ; Šindelář, Jakub (advisor) ; Mejstřík, Martin (referee)
This bachelor's thesis focuses on the issue of the adaptation of democracy to the increasing influence of digitization. First, in the introductory part, the context is set in the ongoing debate about the given issue within the experts. After that, key concerns about democracy in the digital age, the attitudes of optimists and pessimists, and the possibilities of using social networks in political campaigns are presented. Subsequently, the practical part contains qualitative research, which is carried out using the case study method. The chosen case study is the misuse of data in the Brexit campaign, also known as the "Cambridge Analytica & Facebook scandal". The final part deals with the reaction of the European Union and the attitude towards the current measures. The aim of the thesis is to point out the issue of misuse of digital platforms in the framework of political campaigns and the violation of the basic principles of democracy. The thesis seeks an answer to the main research question leaked in the introduction: "Can we consider the way in which the European Union responded to the growing influence of technology in political campaigns to be sufficient?". Based on the obtained data and a detailed analysis of the given case study, this thesis concludes that the current measures in connection...
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Legal Foundation for Protection of Personal Data in SMEs in Accordance with Czech and EU Law
Ziková, Anna ; Luhan, Jan (referee) ; Kříž, Jiří (advisor)
The Diploma Thesis deals with the analysis of selected personal data regulations of Czech Republic and European Union and description of rights and obligations for controller and processor that result from those regulations. The aim of the thesis is to create recommendations for small and medium enterprises for processing personal data based on the previously mentioned assessment. The thesis is composed of three parts, a theoretical one, where the basic terms such as Business Intelligence, personal data or controller will be explained, analytical one, containing content analysis of selected regulations, and solution proposal part, where certain recommendations for small and medium enterprises will be carried out.
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Competence of lower secondary school pupils while using social network sites
HAVLÍČEK, Radek
This bachelor thesis deals with the risk of connecting and using social network from the point of view of sharing private data by primary school students. The author focuses on data protection againts misuse, accumulation of information and sharing personal information of youthful. In this bachelor thesis he desribes requirements of using social networks, risks of using and comparing social networks with respect to data accumulation. The main aim is to figure out, with using a research, how youthful approach to social networks, find out what kinds of data they share, why they share them and whether data are not misused. The author uses a questionnaire survey and analyses chosen issues with using statistical method chi-square statistic. He also compares processed data to the variety of factors verify and analyses differences between separate groups.
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New media gathering users data and the attitude of users towards internet security: qualitative study
Laube, David ; Švelch, Jaroslav (advisor) ; Karaščáková, Zuzana (referee)
The theoretical part of the thesis analyzes the topic of new media and how it works with the privacy of its users. On the examples of applications such as Facebook, or Google services, I refer to the intensive and extensive kind of private information, that are stored on the provider's servers. All these data are not just gathered, but also analyzed and evaluated. Private companies use data of its users in such extension like never before. New media and their activities raises new questions about possible misuse of such data. In this thesis I mention a few examples that are somehow related to the topic of privacy and personal data protection. In the practical part I use the tools of qualitative research to explore how the issue of online privacy and data security is perceived by different user groups and how they explain their behavior. I examined whether the privacy issue is an important one and if their online activity in this context is somehow particularly regulated or restricted. For research I chose two groups of respondents - younger users up to 37 years of age and older aged 55 +. I get information from the respondents in the form of semi-structured interview. These were analyzed and I created new conclusions from it.
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The Problematics of Phishing
Kemr, Jakub ; Klíma, Tomáš (advisor) ; Pavlíček, Luboš (referee)
Bachelor thesis focuses on still current and specific type of cybercrime called phishing. The goal of the thesis is to introduce an ordinary internet user to the phishing issue by describing the functionality of different techniques of attack and appropriate ways of prevention and defence against these types of cyber-attacks. The thesis is divided into three parts. Theoretical part deals with the introduction to the phishing issue and historical development of this fraudulent technology since the early 90s of the 20th century. Furthermore, the theoretical part describes the functionality of different types of phishing techniques from the most famous to the less well-known. The end of the theoretical part describes the prevention and defence possibilities at user, software and organizational level. The second part of the work focuses on the analysis of phishing attacks. First the thesis analyses some of the recent attacks on Czech clients, in particular their structure, progress and the real purpose. The following parts show the preparation and process of one classic and one modern attack with examples of detection and possibilities of appropriate defence against these specific techniques. Final part of the thesis shows the results of the survey and phishing quiz, focused on ordinary internet users and their awareness of this issue.
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